This is my storyboard. Its all about to show the freshness of Boh Ice Tea and its using fresh fruit to make this Boh Ice Tea with a great green tea leaves.
Tuesday, October 4, 2011
Storyboard
This is my storyboard. Its all about to show the freshness of Boh Ice Tea and its using fresh fruit to make this Boh Ice Tea with a great green tea leaves.
Sunday, October 2, 2011
Strategy Board
Positioning : BOH ICE TEA is an instant ice tea with flavor for people who concern about their freshness to create fun and excitement in their life.
Objective : To persuade customers to buy this BOH ICE TEA product to enhance the brand identity and to make BOH ICE TEA as their favourite drink.
Tone & Excution : Copy and graphics should be bold and neat to convey the image of fun and excitement; with a variety of flavour to choose, consumer can create the excitement and the enjoyment while having the freshness and the high quality of taste in their BOH ICE TEA.
Target audience : Urban and sub urban consumers,targeted average around 20-30 and average income rm 500 – Rm3000.People who love the excitement and wanna have fun.
Concept Board
Boh Plantation Sdn. Bhd / Boh Ice Tea
BOH ICE TEA is an instant ice tea with flavor for people who concern about their freshness to create fun and excitement in their life.
Balloon has been used to show the feeling of enjoyment and fun.
Creative Strategy.
Creative Strategy
Company Name : Boh Plantation Sdn. Bhd / Boh Ice Tea
Key Facts : “what we should know”
BOH ICE TEA have 5 flavour in market which is blackcurrant, green tea with lime, peach, lemon lime and orchard splash.Made by a particularly long steeping of tea leaves (Camellia sinensis) at lower temperature (one hour in the sun versus 5 minutes at 80-100 °C).
Objective : “What we want to happen”
To persuade customers to buy this BOH ICE TEA product to enhance the brand identity and to make BOH ICE TEA as their favourite drink.
Target Audience : “Who to sell”
Urban and sub urban consumers,targeted average around 20-30 and average income rm 500 – Rm3000.People who love the excitement and wanna have fun.
Positioning : “How to sell”
BOH ICE TEA is an instant ice tea with flavor for people who concern about their freshness to create fun and excitement in their life.
Primary Message : “What to sell”
With an affordable price, customers can get BOH ICE TEA with the high quality of taste in every sachet with a variety flavour and also will sure to feel the excitement while having this BOH ICE TEA.
Copy Platform : “Why they should buy”
With affordable price,consumer can easily buy this BOH ICE TEA, variety of flavour to choose, and also the high quality of tea to feel the freshness and the excitement while having BOH ICE TEA.
Copy and graphics should be bold and neat to convey the image of fun and excitement; with a variety of flavour to choose, consumer can create the excitement and the enjoyment while having the freshness and the high quality of taste in their BOH ICE TEA.
Mandatories : “What must be included”
BOH will deiver their product and services with a high quality and a consistent strategy to the brand and to create the image of the extra special feeling with great-tasting tea for the enjoyment of everyone, both in Malaysia and beyond.
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