Positioning : BOH ICE TEA is an instant ice tea with flavor for people who concern about their freshness to create fun and excitement in their life.
Objective : To persuade customers to buy this BOH ICE TEA product to enhance the brand identity and to make BOH ICE TEA as their favourite drink.
Tone & Excution : Copy and graphics should be bold and neat to convey the image of fun and excitement; with a variety of flavour to choose, consumer can create the excitement and the enjoyment while having the freshness and the high quality of taste in their BOH ICE TEA.
Target audience : Urban and sub urban consumers,targeted average around 20-30 and average income rm 500 – Rm3000.People who love the excitement and wanna have fun.
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