CHAPTER 4

CONSUMER AND STACKHOLDERS

4.1 CURRENT CONSUMER’S CHARACTERISTICS

4.1.1 DEMOGRAPHICS

AGE : 17 – 40 Years old

GENDER : Male and Female

EDUCATION : Secondary,Undergraduate,College or University

OCCUPATION : Working salaries range and student

INCOME : Allowance to RM 4000

GEOGRAPHIC LOCATION : Rural,Sub-Urban and Urban

4.1.2 PSYCHOGRAPHICS

PERCEPTION : People who loves the assortment flavour of tea.

LEARNING : Friends and Family, Tv Advertisement & Newspaper.

MOTIVATION & NEEDS : Demand for a good quality of tea in various flavour.

ATTITUDE & PERSONALITY : Taste conscious

LIFESTYLE : Leisure,Relaxing,Enjoyment

4.2 STAKEHOLDER’S CHARACTERISTICS

4.2.1 PRIMARY

· Chairman

Set u the company goals and supervising company development with all the boards of director.

· Boards of Directors

Directing the employees of the company to achieve the goal and expenditure.

· Shareholders

Investing money to make the company go on and also on a share on the profit.

· Employees

Contributing to the company. Make all the jobs to achieve the goals.

· Consumers

Spending money for the goods produced by the company.

4.2.2 SECONDARY

· Retailers

The outlets that sells the product to the trade or end consumers.

· Distributors

An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.

· Media

Help to advertise the promotional items of the brands and create the awareness among the consumers.

· Bank

Provides loan as funding backup to the company. To generate the profit.