SWOT ANALYSIS
7.1 STRENGTHS
· Global leader in instant tea.
· Comes from a highly stronger Company – Boh Plantation.
· Good quality of product with a various flavour to choose.
· Affordable price and consumer can afford to buy it.
7.2 WEAKNESS
· Had been so long in market.
· Different price range in all hypermarket/supermarket and groceries.
· Tea lover only.
7.3 OPPORTUNITIES
· Enlarge target market by producing different flavour.
7.4 THREATS
· Compete with others cold drinks.
· Increasing of the raw material cost.
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