STRATEGIC TARGET AUDIENCE
PROPOSED PRIMARY TARGET AUDIENCE
8.1.1 DEMOGRAPHIC
· Age : 18 – 30
· Gender : Male & Female.
· Education : University/College.
· Occupation : Students/White Collar & Others.
· Income : Allowance to RM 3000.
· Race & Ethnicity : All Races
· Geographic Location : Urban & Sub Urban.
8.1.2 PSYCOGRAPHIC
· Perception : Consumers who love’s to chill and relax.
· Learning : TVC,Internet,Friends and Family.
· Lifestyle : Rushing,Relax,Busy.
· Attitude & Personality : Cool,Relax,Tension.
· Motivation & Needs : Searching for a thing that can released mind
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